Brand Identity: How have you established a brand
identity?
Creating our own trailer, poster and magazine front cover allows us to add our own individual ideas into them and allows us to make our own decisions on how we want our final products to end out. We wanted our brand identity to be very strong, meaning that our products will turn out successful and unique. The main question we were all asking ourselves was 'what would our target audience enjoy and be drawn into?' this allowed us to excel ourselves and stand out to people who enjoy the horror genre. A lot of research was involved when trying to make our poster and magazine front cover but we also added our own ideas to make sure our products were unique and would stand out for being different and exciting.
Our production titles make our brand identity successful, we created our own individual production title 'Sinister Pictures' this adds a credible effect on our trailer because it makes our trailer look professional and look like it is going to be successful because a unique and sophisticated company has supported our film and wants to make it work. The triangle used is a very unique image also and it makes our trailer also stand out to our target audience because it is not childish in any way. We also created another production credit called 'Hands on productions' this links more to the horror genre because it has an eerie tone. The idea of 'hands on' also links to our title 'snatched' because it suggests the antagonist is not going to give up and is going to get her.
When thinking about our brand identity we also had to think about our target audience, it is a well known that horror films are usually aimed at a younger audience because they stand out to a younger age group and allows the film to be a lot more successful the wider the audience is. The typical target audience age is 15+. We did a lot of thinking about what age group we should pick because we also want our trailer to be very successful, we came to the conclusion that the age of 15+ is a very wide audience and is a good age to set. This meant that we were not allowed to include deaths and a lot of swearing. This did limit us slightly because we did have to watch the type of language we used and the make up we created on the character s but it did work successfully.
The main area where our unique brand would be noticed is in the name of our film 'Snatched'. Our unique title gives the audience an indication of what our film is about but is not clear enough to what is being snatched. The word 'snatched' means something or someone has been quickly seized in a rude or eager way, this would straight away scare our target audience because it is suggesting the person in our film has been snatched in an aggressive and horrid way, meaning that a lot of emotions are already explored before the film has even been released. Our magazine and poster covers were all edited using Photoshop, this was very successful as it made the two pieces a lot darker and eerie, again conforming to the horror genre. Both the magazine and poster make the title a lot clearer because of our original photography. The antagonist in our poster is shown to be grabbing the protagonist and this conforms to the meaning of the lexis 'Snatched'
Creating our own trailer, poster and magazine front cover allows us to add our own individual ideas into them and allows us to make our own decisions on how we want our final products to end out. We wanted our brand identity to be very strong, meaning that our products will turn out successful and unique. The main question we were all asking ourselves was 'what would our target audience enjoy and be drawn into?' this allowed us to excel ourselves and stand out to people who enjoy the horror genre. A lot of research was involved when trying to make our poster and magazine front cover but we also added our own ideas to make sure our products were unique and would stand out for being different and exciting.
When thinking about our brand identity we also had to think about our target audience, it is a well known that horror films are usually aimed at a younger audience because they stand out to a younger age group and allows the film to be a lot more successful the wider the audience is. The typical target audience age is 15+. We did a lot of thinking about what age group we should pick because we also want our trailer to be very successful, we came to the conclusion that the age of 15+ is a very wide audience and is a good age to set. This meant that we were not allowed to include deaths and a lot of swearing. This did limit us slightly because we did have to watch the type of language we used and the make up we created on the character s but it did work successfully.
The main area where our unique brand would be noticed is in the name of our film 'Snatched'. Our unique title gives the audience an indication of what our film is about but is not clear enough to what is being snatched. The word 'snatched' means something or someone has been quickly seized in a rude or eager way, this would straight away scare our target audience because it is suggesting the person in our film has been snatched in an aggressive and horrid way, meaning that a lot of emotions are already explored before the film has even been released. Our magazine and poster covers were all edited using Photoshop, this was very successful as it made the two pieces a lot darker and eerie, again conforming to the horror genre. Both the magazine and poster make the title a lot clearer because of our original photography. The antagonist in our poster is shown to be grabbing the protagonist and this conforms to the meaning of the lexis 'Snatched'
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