'The Call'
Trailer:
The trailer starts with a black screen with a lot of non diegetic sound of people talking, movement, phones ringing, "911 whats your emergency?" this sets the scene for the audience and explains that the film is going to involve emergencies and people who need help. This conforms to our stereotypes of a horror film as it suggests that a murder might happen, a disappearance might happen or something that the audience will not be expecting. Usually it is something quite cliche but it also gets the audiences attention and makes them scared of the dark and to be home alone. The black screen at the beginning also adds mystery to the film and at anytime something to jump out to make the audience jump. A long shot is used as the audience get to see the police station room and we are introduced to a female character, she looks quite relaxed suggesting that there is not many serious crimes which happen on a daily basis. The screen goes black again and white writing comes up on the screen "what if you heard the sound" the use of the black screen with the white writing makes the writing stand out and although it is very simple it makes the trailer very mysterious. The use of the personal pronoun "you" also draws in individuals from the audience as it makes them think about themselves being in a difficult situation. There is a high pitch sound over the black screen suggesting something bad is going to happen. A medium shot is then used as we seen the police women looking straight ahead of her in shock and behind her is a lady looking to see if she is ok. The non diegetic sound is of someone breathing and breaking things and it the scene cuts to a man walking around the house, walking around as if he is very angry. The trailer then changes to another black screen with white writing which says "what if you heard the cries" this suggests that someone is in trouble and needs saving immediately and again is putting the audience in the situation if they had to deal with it.
Cries begin to come from the other end of the phone as the trailer changes to a medium shot of a blonde girl crying down the phone, she is wearing a pink top which connotes cuteness which suggests she is quite young and innocent. The scene then changes to a close up of the police women's face, she looks very distressed and her eyes are very watery suggesting she knows what is going to happen to the girl. The non diegetic sound is of the girl screaming and crying, this adds sad emotions to the scene. A close up is used of the police lady who says that police officers are on their way. This will give hope to the audience. This is a trailer so not much will be given away, the audience will probably not find out if she got saved but might see if something bad happens because it will continuously happen throughout the film and this will hopefully appeal to the target audience and encourage them to go and see it. The target audience is suggested to be young adults, age rated 18+ as there is suggested murders which happen in the film and young girls who go missing. This could narrow down the amount of money they make as it is suggested that younger children prefer to go to the cinema.
The scene shows that the phone gets disconnected which suggests that something bad may have happened to the girl. We then see the police women dial back which means the phone rings and the murderer will hear this. The audience will get frustrated with this as she could have stayed alive because he was beginning to go back downstairs. A close up is used of the girl who is distraught as she knows what is about to happen and she is desperate for someone to come and see her. "its already done" this is said by the murderer which suggests that he has killed the girl. A close up is used of the police women who looks very upset and this could suggest that she thinks it is her fault. Quite a lot is given away in this part of the trailer and it is very similar to a film, this could mean that the trailer is quite unsuccessful as the audience will know what happens in the beginning of the film.
The audience are then introduced to another blonde young girl who is walking to her car and she is talking to a loved one, this suggests she doesn't know what is about to happen. There is also a connection with the first girl and her as they are both blonde and very innocent looking. Could this suggest that the murderer is targeting young, blonde girls? A long shot is used as a car nearly backs into her, a man gets out looking very angry as if it was her fault that he nearly ran her over. The non diegetic sound makes a very loud as if it was a screech, a close up is used as the man grabs the girl by the mouth and the screen goes black. A close up is used of the girl in the boot of the car and she is screaming "nooooo" this suggests he is taking her somewhere. This could surprise the audience because to the first girl he killed her straight away but he has kidnapped this one. Diegetic sound is then used as we hear the girl ring 911.
"For us to help you, you need to help us" the police lady is trying to be a lot more planned this time round. A medium shot is used as the girl puts her hand out of the car where she kicked the break light bulbs out, this will hopefully attract other cars and get help. The police lady tells her to do different things to try and save her life. None of them work in her favour. "Do not hurt that little girl" "its already done" this is repeated from the first part of the trailer and makes it very successful as he doesn't care who he tells. This part of the trailer also gave a lot away about the film, this also suggests that it is not a very successful trailer because the story is given away before people have gone to see the actual film. The last bit of the trailer shows the police women in his house, this suggests she is on her own and she is in a lot of danger. The end of the trailer ends with her face in water suggesting she is about to drown. This is the only part in the trailer where we don't know whether she survives or not.
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