'The shallows' - Horror Trailer:

'The shallows'

Horror Trailer:

The trailer starts with two film institutions, 'Sony' and 'Columbia', they are both very well known institutions which suggests that the film has had a lot of money gone into it. By using the two film institutions at the beginning of the trailer it shows that synergy has been used. Synergy is the interaction or cooperation of two or more organisations, substances or other agents to produce a combined effect greater than the sum of their separate effects and can mean that the film they have both supported has had a lot of work and effort put into it. 

The trailer starts with a birds eye view of the sea water which is very blue and looks like the ideal place to go on a holiday. This suggests that the film is going to be set in a hot country and is probably going to be about someone being on holiday. This can conform to our expectations of a horror film because it suggests that the film is going to start in a happy place and something bad is going to happen and this will happen when the audience is least expecting it. The beach is also empty, except for one person (where it is unclear to see if it is a male or female) who is on their own and looks like they are about to go surfing. This increases the tension of the film because something bad could happen to that person in the water and no one is there to help them or rescue them. 

The trailer then cuts to a medium, low angled shot of a girl who is surfing. The camera shows her bikini bottoms which are stereotypcially seen to be very 'girly' as they have flowers on them. This again stereotypically suggests because she is a female she is a lot more vulnerable. The non-diegetic sound is a very quite, deep sound. It is very unclear to tell what it is, but it makes the scene sounds very eerie and would make the audience watching this trailer feel very on each and if they like the eerie effect it will give them adrenaline to go and see the film when it comes out. 
The trailer then cuts to a long shot of birds flying away, this suggests that something has scared them away which could mean there is a predator approaching. 

A medium shot shows the female character surfing into a wave, the non diegetic sound becomes very slow and suggests that it is the sounds coming from the wave but has been put into a slow motion form. This creates tension as is suggests that as she enters the wave something is going to be underneath or it suggests that she is about to fall off her surf board. The camera then moves to a long shot of the character underneath the water and the water is very dark and blurry and the only thing the audience can really focus on is her body on the surf board. A low angles shot is then used as she begins to float back up, the diegetic sound of the water is very clear and it sounds like we as an audience are underneath there with her. This suggests that the directer wanted us to feel as though we could also be in danger too. A side angle, close up is then used of the actresses face and she comes out of the water. The screen then goes to black. 

The next shot is a long shot of two male characters who are also surfing, they wave over the the actress and tell her to come over. This will put the audience at rest because they now know that someone else is there to look after her and because they are male is stereotypcially means they are stronger and can help her. The audience properly get introduced to the main character who is a very well known actress, this will also encourage the audience watching the trailer to go and watch the film because it suggests that she is going to be amazing in the film and it is going to be very successful. The female character looks very happy. A moving medium shot is then used as the scene changes to underneath the water, the camera quickly moves towards her surf board, suggesting that it is a shark. The non-diegetic sound becomes very upbeat as we approach her board. As we expect the shark to get there, the scene changes to the female character biting into an apple. 

The audience then watch the main character get ready for her next surf. A close up shot is used of her name badge and shows where she is from, this suggests she is travelling which means she doesn't know much about the place that she is in and she doesn't know about what things could be swimming in the sea and could hurt her. Diegetic sound is then used of the skype dialling tone, which conforms to the idea of her travelling as it suggests she is skyping her loved ones. A medium shot is used of her sister as she looks very happy about being able to talk to her. This creates quite a sad atmosphere because if it reaches all the expectations of a horror movie then something bad is going to happen. 

Shot reverse shot is used as the main character talks to a local man, 'what did you say this place was called?' 'It is called Paradise' this suggests that she has found a lovely destination but something doesn't seem right. A medium shot is again used as she begins to surf. The diegetic sound of the water is very peaceful. A medium shot is again used as she begins to try and get back onto her surf board, a sharp non diegetic sound happen and is very upbeat, and the actress falls into the water, like something pushed her off. A close up is used of her face as she screams under the water but nothing is heard. A medium shot is then used as she begins to swim towards the top of the water and she is surrounded in blood. This conforms to a good trailer because the scenes change very quickly and make the audience feel very on edge. The non diegetic sound becomes very hard to hear and becomes very upbeat and is a similar sound to when someone zones out and has lots of water in their ears. This suggests that the audience are experiencing what she is. 

A close up is used of her hand as she reaches a rock, this suggests she might be saved. A long shot is then used in her eyes as she looks around and sees the two males who are surfing. A close up is then used of her face as she screams 'SHARK!!' A long shot is then used again as one of the males gets eaten. shot reverse shot is used as it goes back to the female character as she looks like she is about to be sick. It reverts back to the male who survived and he swims over as fast as he can. The scene moves it along and he reaches the rock, a close up is used as he tries to get up and she tries to help him. He doesn't live and the screen goes black. 

As the scene changes a close up shot is used of her leg as she straps it up and the diegtic sound is enhanced to make it sound very painful. This conforms to our conventions of a horror movie because it is very gruesome and looks very painful. It also subverts to our stereotypes of the women surviving and the males dying as the males are usually seen as the more powerful characters. 

'I'm not dying here' this is spoken over the title 'this summer' which also creates a scary effect as she is going to try and fight back. A close up is used of her watch as she tries to work out the timings of the shark. The 'bleep' sound of the watch is then played over the next titles and the different shots which are quickly spread over the trailer. This creates tension and suggests that it is never going to end. The last shot is of her with a gun, this will leave the audience wondering where she got the gun from and will encourage them to go and see it. 

The fault in our stars Poster Analysis:

The fault in our stars

Poster Analysis:

Target audience for the film: The target audience for the film 'The fault in our stars' is aimed at teenagers, this is because it is suggested to be a 'teen flick', although this is the case there are a lot of heavy emotions and relatable circumstances that the film can even appeal to an older audience.The difficult situations which the characters have to live through on a day to day life are shown to be very real and the audience will begin to feel for the audience and some may even be able to relate to them.

Analysis: 

Characters: The poster shows two characters from the film, this suggests that they are the two main characters. They look very loved up and happy which suggests that it conforms to our expectations of a romance and also conforms to the suggestion of the target audience being teenagers/young adults, this is because the two characters look like teenagers which suggests they are a similar age to the target audience, this will stand out to the suggested target audience because it means that they can relate to the characters and maybe be able to learn from them. 

Shot: The close shot of the two characters focuses on the emotions the characters, this is showing that they are very relaxed and happy with each other. The female character is the right way round for the poster which suggests she is the character which is in the film the most and the film is going to be about her. Another reason which this could be the case is because she has a tube going into her nose which suggests she isn't very well and this then suggests that something sad is going to happen in the film, this creates a tension looking at the poster and would increase the amount of people wanting to watch the film because the audience are intrigued about why she has the tube in her nose and if she is going to be ok.

The Title: The title is also links to the idea of the film being sad, this is because of the idea of 'stars' and the way it could link to heaven. This creates a sad factor again to the film and will also increase the amount of people who go and see the film. The colouring of title is also white and blue which also links to the colouring to the colouring of the sky and the clouds which could also create the idea of heaven. The way the title is also shown looks like someone has written it which suggests that the target audience is for a younger audience because the text looks childish and not a lot of thought has gone into it. The title also suggests that the film could have been written by her and that it could be her diary or something personal to her. This would also increase the target audience because it suggests that it is personal and a true story. 

Hot Fuzz Trailer: (Comedy Trailer)

Hot Fuzz Trailer: 

Comedy Trailer

Hot Fuzz is a really good example of a comedy trailer, this is because it is mocking the 
police force. This is suggested by the crimes they get given and the way the main actor's partner is quite stupid.This trailer also conforms to the way a trailer should be, this is because it doesn't give enough information away for the audience to know the whole story-line. Although it does suggest that the film is going to funny and it is worth going to see, this makes the trailer successful. 

The audience start with being introduced to the main actor, a close up is used of his feet as he walks towards the camera. This gives the impression that he is going to be very forceful and is a very powerful man. This conforms to the stereotype of policemen not being scared of anything. Although this is the case the non-diegetic sound used is very childish which suggests the mans feet the audience are being shown isn't the type of policemen in which they are stereo-typically expecting. A close up is then used of his face which shows a very angry expression, this suggests he does conform to the stereotype of the manly expression in which they should give off. A close up is then used of his ID badge, this shows his name 'Nicholas Angel' this could suggest that he is going to be mocked throughout his career as it is suggested that policemen are called by their surnames and his surname is 'Angel'. This subverts to the manly effect in which a policeman should have and the people he could be arresting might being to mock him about his surname. The non-diegetic sound also takes away the serious of the policeman because there is an voice over which is describing the policeman which suggests he cant do it for himself. The editing used is very quick and changes quickly. 

A montage of different shots are shown of 'Nicholas Angel' as he is travelling to the next crime he is going to solve. A long shot is then used of the country side, this suggests that he has been sent to a place where there is little crime and it conforms to our idea of a comedy because he is meant to be a high end police officer and he's been sent on a mission where nothing is going to happen. Another montage is then used with a voice over explaining that not a lot happens in the villiage they are in and a medium shot is used of his partner who is slightly over weight, suggesting he doesn't solve crimes because he is over weight and he sits and eats all day, suggesting he does no exercise. 

'Three people have died in a week' crimes begin to happen and 'Angel' takes it upon himself to fix the issue, whereas everyone else think it is a joke and one police lady suggests that accidents happen. This adds a comical effect to the trailer and suggests that if you enjoy comical crime films then this will appeal to you. A medium shot is used as we see a man fall flat on his face in mud which also adds a comical effect as it suggests the officer is very clumsy. A long shot is used as we see cars drive and shoot at one another and we see that they miss every time. This suggests that they are very unprepared for crime and are very untrained. The non diegetic music becomes very upbeat suggesting they are becoming a lot more confident and successful. 

'The last house on the left' - Horror Trailer

'The last house on the left'

Horror Trailer

The first image shown in the trailer is the green screen which shows that different techniques have been shown, this helps me when i create my trailer because it allows me to understand what a successful trailer should start with, the green screen shows the age rating of the film. It also states that it is a preview of the film and so will only be showing small amounts of the story line because of course it does not want to give too much away. The trailer starts with a black screen which keeps the audience on edge, it begins to fade out to a long shot of a car driving through a Forrest, which is a good setting for a horror film and is very stereotypical. The long shot of the car moving is showing an establishing shot, showing the audience where the the film is going to be set. The surrounds are very empty and suggest that the film is going to be set in a very isolated area, again conforming to our expectations

The trailer once again introduces the audience with a happy, loving family who are going on holiday. The non dietetic sound is very peaceful and suggests that the family are going to have a lovely, peaceful break. This has been done to put the audience at ease and make them relax before the horror starts. 

The next 10 seconds are of a quick montage of the main female character talking, driving away, meeting other character and shopping. The main female character is very bubbly and the male character she is talking doesn't say anything, suggesting he is very mysterious and he is most likely to be hiding something. The male character is wearing a hoddie, with the hood up and he looks very suspicious and looks as if he is trying to hide something. This could suggest to the audience that something bad is going to happen and he is going to be the main cause.

The non diegetic music then changes to a heavy, deep sound which suggests something bad has happened or is about to. The lighting also begins to become darker and the brighter colours are replaces with dull colours. Another montage is shown to add excitement and show different parts of the film to encourage people to go and see the film. 

Different shots fade in and out very quickly as the trailer continues. A close up is shown of a newspaper and the title shown is 'Murderous Rampage' another male character tells the boy that hes made the front page and then attacks him. This would confuse the audience and draw them in more. The scene then fades to black adding anticipation to the trailer and then a fast montage is again shown. 

The next shot is of the female characters being dragged through the woods, suggesting something bad is going to happen. The woods is also a very isolated place and no one will be able to hear them shouting or needing help. We are then shown a long shot as one of the girls jumps into the water, it is dark and adds a very eerie effect. The male character then continues to try and shoot her. We faintly see that the bullet misses but she still seems to be in bad shape and this adds dramatic irony. 

The next few shots are very slow and in detail, we see the girl crawl from the lake to the house and she looks in a bad way. The parents find her and try to help her. The scene then goes to black and the non diegetic sound of 'sweet child of mine' begins to play. This adds sad emotions to the scene and the audience will now be feeling sad and wonder what they are going to do next. 

The parents then find out the people who hurt their daughter and staying in their house and a close of shot is shown of someone picking up a knife. The non diegetic sound of quick, high pitched music begins to get louder and louder. A montage is used as we see the villains realise the girl they thought they had killed is still alive and in the house, which must mean that the parents know whats happened. 

A montage of the villians being attacked and killed in a number of different ways, very gruesome, conforms to the expectations of a horror film. the diegetic sound of the weapons and their screaming are heard whilst the non diegetic sound becomes upbeat. The scene then fades to black and the credits at the end of the trailers are shown. 

Skyfall Poster Analysis:

Skyfall Poster Analysis:

The target audience of this film could be suggested to be all ages because the film has been a success for so many years. The film would attract the ages of people who have seen the previous films but this could also encourage the younger generation to go and see this film because it could be suggested that the younger ages would be encouraged because their parents have said how great all of the other films are. 

Stereotypically, the film would link to a male audience because of all the action involved in the film. It could also be more advertised towards a male audience because of the 'Bond girls' who are known for their looks and how they will do anything for Bond. The male audiences will like this because they will be attracted to the bond girls and they will also like the way Bond can treat them the way he does. The male audience will also like the way Bond lives his life, the new cars he receives, the new gadgets he must use and the different counties he travels to. Although this is the case it could also link to a female audience because the women will most likely be attracted to Bond, he does also treat women quite well which will also make the women want to be a Bond girl and have all the benefits in which they get. 

The Skyfall poster has been made very successfully as it shows all of the things which are involved in the Bond films. The background shows 'Big Ben' which is a very well known tourist destination for London. The sky is also very dark which could have a comical effect because it could suggest that the weather is always bad in London. On the other hand it could suggest that something bad is about to happen and it is slightly behind Bond suggesting that is about to come his way. 

The title of the film 'Skyfall' also could link to the point made about something bad is about to happen to him. This title could also link to the 'Asterix' cartoon books and films as they suggest that the chief of the tribe always believes the sky will fall on his people. The sky falling is an old superstition which suggests the world is coming to an end, this could link to the title of this Bond film because it could both have a similar meaning and could suggest that Bond could be in serious danger or the world is coming to an end and he has to try and stop it. It could also suggest that 'skyfall' is the name of an explosive device, maybe a nuclear bomb which will end the world. This poster would encourage the target audience to want to see the film as it suggests something is going to happen and hopefully he will be able to win.

A medium shot is used of the Bond character Daniel Craig, he is not looking directly at the camera which suggests he could sense that something is wrong and he is constantly looking around him to protect himself and the people around him. Daniel Craig is wearing a suit which suggests he is working, this could suggest he want to be normal in the crowds in London which suggests he will not stand out and be a target. 

War Of The Worlds Trailer: (Action Genre)

War of the Worlds 

(Action Genre)

The trailer for War of the Worlds gives off a very creepy effect. The trailer starts with the famous production company 'Paramount' this is used to promote the film and gives it a unique selling point because it is well known company. This could make the film more popular because the fan base of the production company will be interested in the film because they will want to know how successful the film is. The production company 'Dream Works' is also included in the beginning of the trailer. This shows Synergy, this means that the two or more companies working together, this suggests to the audience that the film is going to be very successful as two well known companies are working together.

The scene starts with a black screen and Non-Dietetic sound is used as a voice is talking over the top of it, the voice is very blurred and sounds like signal is being lost. This gives off a spine chilling effect as the voice is the only thing that is heard. Although the audience don't know who or what is being heard, the voice is very familiar and quite well known. This has been done to encourage the audience to watch the trailer as they want to know who the characters. A quieter sound is also being played in the background and it sounds like wind. This also creates the effect that the scene is going to be set outdoors and that something is about to happen. The audience are introduced to the earth, this is shown through an establishing shot. This is effective as the trailer is slowly showing more information about the film and where it is set, at the moment the audience know it could be set on earth or it could be set in space. This gives an eerie effect because it suggests the world is in danger and something in space is about to harm the planet. This would create an unnatural effect on the audience watching this because it could make the audience think of different circumstances which could occur . This is a good effect which the trailer is giving off because it is leaving the audience guessing, meaning it will encourage them to want to go and see it. 

The audience is then introduced to a long shot of oncoming traffic, the scene then cuts to people walking across the road. This shows good editing skills which suggests that the producer wants the audience to see how life goes on even though something could be about to happen. Dietetic sound is used of the cars beeping at each other, this also shows normality and day to day life. A birds eye view shot is also then used to show the different roads and people trying to get home. Different cities are then shown as the sun goes down, this suggests that everywhere is in danger not only one city and this creates a scary but also sad effect because it could suggest that a lot of people are going to be hurt. Non dietetic sound is then used as the screen goes black, this adds to the mystery of what is about to happen, which would encourage the audience to want to see the film. 

Throughout the trailer so far there has been a man talking, his voice is very calm and hasn't changed. This suggests that he has no emotion towards what is happening which suggests he is not giving anything away. Non dietetic sound is also used of the birds as the camera pans down the sky showing the stars, this also suggests normality. An establishing shot show shot moves down from the sky onto a road, non dietetic sound is used of dogs barking, slight bangs and crashes happen and people talking. A long shot is used of a street and it shows people turning on their lights. A close up shot is then used of someones window as their light turns on and a man walks towards his window. Could it be the man who is talking throughout the trailer? This could be a question the audience is asking. The effect in which the the long shot gives of the street suggests that something is wrong and people are beginning to worry. Medium shots are then used to show people coming out of their houses to see what is going on. A close up shot is used of a family and the mother is holding their child, this creates an emotional effect as it suggests that the child is scared and her family are going to try and protect her. All of the families are in their pyjamas which suggests that the noise was so loud that they had to go out and see what it was. A long shot is then used of the sky which has flashing lights and screeching sounds. 

"Slowly and surely they used their plans against us" this is one of the quotes the voice over says, this suggests that something has got a plan and it is going to hurt earth and the people living on it. This conforms to an action genre because it suggests that fire, fighting and unnatural creatures are about to enter the world. Although this is the case, there must be a hero and this is what the audience must be thinking and this will also encourage them to want to watch the film because they will want to know who is going to save earth and the people in it. 

A low medium shot is used of all the different families standing their watching the sky and waiting for something to happen. This is quite an emotional scene as it looks like they are all awaiting their deaths or waiting for something bad to happen. Non dietetic sounds are happening of different screeches and bangs. The sounds sound very similar to planes, suggesting it could be spaceships, which would mean that aliens are attaching. This would make sense because of all the different camera shots of space and of the sky. 

A panning shot is then used as the camera slowly moves up to the sky showing all the different colours being used, as the camera reaches the sky there is an explosion which comes straight towards the camera which shows fire. This conforms to the conventions of an actions film. The trailer then goes to the title of the film 'War of the worlds'. The non dietetic sound used is very upbeat and also fits to the conventions of an action film.